Mahdi Latififard; Marjan Saffari; Rasool Norouzi Seyed Hossini; Mohammad Bahrani
Abstract
With the advent of social media, social networks have also emerged as one of the most unexplored management topics. Social networks play an essential role in promoting & circulating information in major sporting events. Concerning this, the purpose of this study is to investigate & compare how ...
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With the advent of social media, social networks have also emerged as one of the most unexplored management topics. Social networks play an essential role in promoting & circulating information in major sporting events. Concerning this, the purpose of this study is to investigate & compare how to promote the Rio 2016 & Tokyo 2020 Olympic Games on social media. The social network analysis approach was used to examine the Games Promotion Network, for which all the tweets of the official page of the two Olympics were extracted from Twitter. Two thousand two hundred fifty-six tweets were obtained from the official page of the Rio Olympics & 3287 tweets from the official page of the Tokyo Olympics, which finally included 436 tweets from the Rio & 905 tweets from Tokyo. Findings showed that athletes were more numerous in both Olympics than other stakeholders regarding the number of actors in the network. At the same time, the communication weight of international sports organizations has been greater than that of other stakeholders. The present study showed that it is impossible to promote a sporting event on social media without employing multiple stakeholders. However, depending on the purpose of the
Mahdi Latifi Fard; Marjan Saffari; Kolsoum Heidari
Abstract
With the development of social media in this echo, Sports Fans have intended to express opinions more than before. In other hand, the purpose of the present study was the analysis of media consumption and online behavior of sports fan after El Clasico that implemented with the content analysis method. ...
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With the development of social media in this echo, Sports Fans have intended to express opinions more than before. In other hand, the purpose of the present study was the analysis of media consumption and online behavior of sports fan after El Clasico that implemented with the content analysis method. One of the status of the official Facebook page for La Liga selected Purposive sampling after first leg between FC Barcelona and Real Madrid C.F., nominated as El Clasico, 2017-18 season to investigate fans comments. Facebook features are categorized into items associated with uploading content, reviewing content uploaded by others in the network, and items related to responses to content. Finally, findings showed roughly 57 percent of social media consumption in sport end up sharing. The second function of social media in sport can be identifying with 30 percent codes. While conversations had least frequency codes 2.6 percent. Communication and reputation block haven’t dedicated any category. After coding, 10 categories came up include “reference to match, reference to individual, reference to team, offensive language, kidding with critique, blaming, reference to fan, use we and they, football emotions and interactivity”. Should noticed that the reason of forming behavior into different format such reference to match, reference to individual, and even offensive language in sport area is fan passion to club, team and city.
shahrzad Nayyeri; marjan safari
Volume 3, Issue 4 , September 2016, , Pages 45-58
Abstract
This study for understanding the applications of communication theories in the field of sport was developed in three parts: (1) A review of the six most cited communication theories (Agenda Setting, Framing, Cultivation, Disposition-Based Theory, Social Identity and Hegemonic); (2) A introduction of ...
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This study for understanding the applications of communication theories in the field of sport was developed in three parts: (1) A review of the six most cited communication theories (Agenda Setting, Framing, Cultivation, Disposition-Based Theory, Social Identity and Hegemonic); (2) A introduction of relatively new link between social media and sport communication studies (Parasocial interaction and uses & gratifications theories) And (3) applying the uses & gratifications theory as the basis for analysing Sardar Azmoun’s motives for using Instagram. For this purpose the content analysis as an efficient method of qualitative analysis was used. 100 recent posts of 246 total posts of Sardar Azmoun’s Instagram were analyzed to extract themes. Data analysis in order to identify the motives of Instagram users showed six major themes and eleven sub-themes: Interactivity with other athletes and fans main theme consisting of Prayer, love of country, thanks and greeting Sub-themes; diversion main theme consisting of providing information about the interests sub-theme; information sharing main theme consisting of offering insights about coaches and offering insights about other athletes sub-themes; linking to content main theme consisiting of pointing fans to places of interest sub-theme; fanship main theme consisitining of sharing their fandom of other sports sub-theme and promotional main theme consisting of endorsing public relations efforts and stimulating motives sub-themes.